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Marketing in 2024 and Beyond: Predictions for the Future of Advertising


As technology rapidly develops, so too has marketing. Over recent years, we have witnessed changes to how businesses promote their products and services; what should we expect of marketing in 2024 and beyond? Here's our analysis on what lies in store for marketing:


1. Personalized marketing will become even more prevalent as artificial intelligence and machine learning continue their rise, providing companies with more data about individual customer preferences and behaviors so that marketing campaigns are tailored specifically for individual preferences, creating more successful campaigns with enhanced customer experiences.


2. Influencer marketing remains an effective business tactic. Influencers can reach large audiences while building trust among their followers - this trend will only become more prominent as more brands seek partnerships with micro and nano influencers with smaller yet highly engaged audiences, rather than solely targeting mega influencers with millions of followers. For example, NIL deals a really exploding, even now.


3. Video content will continue to reign supreme. According to research by Cisco, online videos will account for 82% of consumer internet traffic by 2022; therefore businesses will need to invest in high-quality video production to remain relevant and engage with their target audiences.


4. AR and VR technology will become mainstream marketing practices. Both technologies create immersive experiences for customers that enable more accurate product visualization; for instance, furniture stores could use AR tech to allow their customers to envision how a piece would look in their home before making the decision to buy.


5. Sustainability and social responsibility will become even more essential to consumers in 2017. A Nielsen poll conducted across 65 nations indicated that 81% felt strongly that companies should take measures to help the environment, thus necessitating businesses integrating sustainability practices into their marketing initiatives and being transparent with regards to being socially responsible.


In conclusion, marketing in the future will be heavily determined by technology and consumer preferences. Marketing tactics such as personalized, influencer marketing, video content production and AR/VR tech as well as sustainability will play a large part in engaging their target audiences and driving sales in years ahead. Businesses who adapt quickly will experience greater success engaging their target market and growing revenue streams.

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