Case study · Meta lead funnels
Hairapy, a Maryland hair care brand: from zero bookings to 250 leads a month
Hairapy, a Maryland hair care brand, started with no clients on the calendar. DelloFlix built lead generation funnels and ran them through Facebook and Instagram ads on Meta, turning paid social into a steady stream of about 250 qualified leads every month.
- Booked leads per month, up from an empty calendar
- 0 → 250
- On-Facebook leads captured in a single campaign
- 526
- Cost per lead, versus $8.62 for similar ad sets
- $2.62
- Lower cost per result than peer advertisers
- 70%








































