Case study · Meta lead funnels
Hairapy: from zero bookings to 250 leads a month
Hairapy, a hair care brand and stylist, started with no clients on the calendar. DelloFlix built lead generation funnels and ran them through Facebook and Instagram ads on Meta, turning paid social into a steady stream of about 250 qualified leads every month.
- Booked leads per month, up from an empty calendar
- 0 → 250
- On-Facebook leads captured in a single campaign
- 526
- Cost per lead, versus $8.62 for similar ad sets
- $2.62
- Lower cost per result than peer advertisers
- 70%























